Reach by Maze

Start by building a living panel of real users you can reach on demand. Import contacts from your CRM, data warehouse, or analytics platform, or drop in a CSV that includes email addresses. The system automatically merges duplicates, enriches profiles with custom fields (plan tier, lifecycle stage, device, geography), and lets you tag people by behavior or cohort. Create smart segments such as “activated in last 30 days,” “churn-risk,” or “power users,” and set guardrails like frequency caps and opt-out rules so you never over-contact the same person.

Next, design a study and target the right audience in a few clicks. Choose the format—quick pulse survey, concept validation, unmoderated prototype task, diary study, or live interview scheduling. Add screeners to qualify respondents, define quotas to balance segments, and set incentive logic per group. Personalize messages with dynamic fields, preview how emails render across devices, and schedule delivery by time zone. For prototype tests, attach links, task instructions, and success criteria; for interviews, connect your calendar, set availability windows, and automate confirmations and reminders.

When it’s time to launch, monitor performance as it happens. Track deliverability, opens, clicks, and completions, then nudge non-responders with one-click reminders. Use send throttling to protect reputation, A/B test subject lines, and pause/resume campaigns without losing momentum. Manage consent and privacy from a central panel, record incentive payouts, and maintain an audit trail for compliance. As results roll in, slice feedback by any attribute—role, account size, version used—and compare cohorts side-by-side. Save views, export raw data, or push highlights to Slack, Jira, or Notion. Turn insights into tickets with a single action, linking evidence, quotes, and clips back to the original audience segment.

Keep your panel healthy over time. Set cool-down periods, exclude recent participants automatically, and build recurring studies that refresh insights each sprint. Mark trusted participants as champions for early access tests, or create a rotating pool for concept reviews. Collaborate with PMs, designers, and researchers using roles and permissions, shared segments, and reusable templates. Practical workflows: a PM validates a roadmap item with a 24-hour micro-survey; a designer runs a 15-minute unmoderated task on a new checkout flow; CS follows up with detractors to understand churn signals; Marketing tests messaging with ICP-aligned buyers before a launch. Every step—from finding the right people to sharing decisions—happens in one coordinated system built for continuous product discovery.